Why branded residences keep outperforming
From Six Senses to Bulgari — the case for buying into a name.
Branded residences in Dubai have traded at premiums between 30 and 60% versus comparable non-branded stock, and the delta has widened as new launches from Bulgari, Six Senses, Ritz-Carlton Reserve and W Residences arrive. The rationale isn't only lifestyle — it's rental performance. Short-let ADRs at Address branded stock are 40% higher than comparable non-branded units in the same building line.
Point Penta’s research desk publishes editorial market analysis every week. If you’re looking at property in Dubai, an advisor will share the full sales pack — inventory, comparables and the current pricing band — within one business day.
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